Liverpool's Abby ClancyOkay..the title sounds a little demeaning, but it's an actual study of which city has the largest bra sizes, and the information can help retailers understand sizing and where to market their product effectively.
And the winner is....
Liverpudlian. Their woman have the biggest breast in the country with an average breast size of 34E. On the reverse, Birmingham has an average size of 34A.
Retailer Debenhams took a look at bra sales between April and October to discover the average bust sizes for towns in Europe, and is likely to cause other retailers to look closer as well.
According to Annette Warburton, Debenhams' Head of Lingerie Buying, "The most common size in Liverpool stands at a plentiful 34E, reflected in local busty celebrities, Abby Clancy and Coleen Rooney....In London, the average falls to a still impressive 34D. On the small but perfectly formed side of the map is Southampton with an average size of 34B and Birmingham coming in 34A....We currently bra fit over 250,000 women each year. With the increasing awareness, we believe that we'll see even more dramatic variations in bust size over the coming years....The majority of British women still believe themselves to be a 34B."
Whoever figures out how to use these number correctly can definitely "bust" the competition.
Source: Press Association
Sponsored by T-Shirt Bra
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