Thursday, December 10, 2009
New Underwear Line Piss & Vinegar... The Brits Know How The Name Em'
Jason Sutherland, the man who helped launch the men's fun-derwear industry in 2003 with the Ginch Gonch underwear line, announced today that he has created a new brand of cheeky gear for men. Piss & Vinegar - British slang for living young at heart - is designed for the bold guy who appreciates what life has to offer and works hard to live it to its fullest. In other words: Piss & Vinegar is for men who grab life by the balls. In its campaign, the brand playfully asks men "you think you have enough?"; it's a double entendre referring to a guy's fortitude to compete and his ability to fill his briefs. Piss & Vinegar is available now in major department stores, select independent retailers and online at www.PissVinegar.com.
Made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra), the first collection from Piss & Vinegar will be the "I Love..." line including the controversial 'I Love Jesus' underwear that are proving to be a holiday favorite. The briefs feature the image of Jesus Christ on the front and the words "Jesus Loves Me" on the rear. Designs are available in a brief, boxer brief, low rise brief, and jock strap and all include the signature 1 1/4 inch microfiber elastic logo waistband and bold scripted Piss & Vinegar logo.
"We chose to introduce 'I Love...' with Jesus and Buddha because whether or not guys subscribe to their doctrines, there is no denying that each man became an icon by living his life to the fullest and from the heart," said Jason Sutherland at this morning's announcement.
Mr. Sutherland chose to take a leap of faith and live life from his heart when earlier this year, he left the successful brand he founded to launch his new line. "It's important to shake things up every once in a while," he explained. "It's what keeps life interesting."
Mr. Sutherland looks forward to further shaking things up this Valentine's Day when Piss & Vinegar unleashes the 'I Love Girls' briefs for men, and the "I Love Boys" briefs - also for men.
"When living life with Piss & Vinegar," concluded Sutherland, "it doesn't matter who you love, only that you love with everything you've got."
Source: Project Publicity
Sponsored by Skin Tone Lingerie
Wednesday, December 2, 2009
Jockey Finds That Giving Underwear Is No Longer Taboo
All I want for Christmas is ... underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an "underwear overhaul" this holiday season, more than anyone else on their shopping list. Also, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.
It appears that Americans' unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained.* Part of the problem seems to be consumers' reluctance to part with their intimates. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs. So stuff those stockings with some new skivvies!
It appears that Americans' unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained.* Part of the problem seems to be consumers' reluctance to part with their intimates. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs. So stuff those stockings with some new skivvies!
Source: Jockey
Sponsored by Convertible Bras
Labels:
christmas,
holiday trends,
jockey,
underwear survey
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