Wednesday, December 2, 2009

Jockey Finds That Giving Underwear Is No Longer Taboo

All I want for Christmas is ... underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an "underwear overhaul" this holiday season, more than anyone else on their shopping list. Also, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.

It appears that Americans' unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained.* Part of the problem seems to be consumers' reluctance to part with their intimates. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs. So stuff those stockings with some new skivvies!

Source: Jockey
Sponsored by Convertible Bras

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