Branding Genius or a Woman's Worse Nightmare?

Recently Andrex launched two new products. Andrex Shea Butter Underwear as well and Andrex Shea Butter toilet tissue. Okay... we can understand the connection between underwear and toilet tissue; but when we saw the images of his 10 models outside Selfridges in Oxford Street in central London, it took us a minute to first…register the image, and 2 stop laughing:

Yes.. the models have toilet paper hanging from their bums...you are not hallucinating. The underwear was designed by British lingerie designer Ayten Gasson who partnered with Andrex, and according to models and other women, to make lingerie that's affordable and luxurious... just like the shea butter toilet tissue.

However, once you get over the shock, the idea kind of catches on. Also, the brand is supporting Look Good...Feel Better charity by passing out goody bags, holding make-up workshops and free skin care classes to combat the visible side effects of chemo therapy and cancer treatments.

Source: Andrex Shea Butter
Sponorsed By: Nude panties