Carrie Charlick and Marcia Negro started Essential Bodywear LLC following a similar structure of Avon and Tupperwear in order encourage women to take the time to be properly fitted.
Now Essential Bodywear has 400 independent sales representatives in 38 different states who conduct parties in homes where they fit women with properly fitting bras. They go to homes, measure them in their clothes, and carry all sizes of bras that you usually can't find in department stores.
Representatives for Essential Bodywear go through a complete training program and conduct over 100 fittings before they are certified bra fitters.
The ladies threw their first home party in May 2003 and grossed nearly $700 in sales. Today the company currently grossing over $4 million in 2008 and year to date sales have increased 13%. According to Charlick:
“Victoria Secret has its place. It's your -- you know -- your sexy stuff. We're about making you look fabulous in your clothing because, if you think about it, you're in your clothing 99% of the day."
Image and Source: Freep (read more here)
Sponsored by: Skin tone lingerie
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