Glow In The Dark Undies....

Can you imagine being in the bedroom with the lights off with your significant other and all of a sudden her underwear starts to glow?

That's the idea behind the new glow and the dark lingerie by Australian Jan Hawley, inspired by the imaginations of her grown-up sons. The lingerie is being sold around the world, including the US and Europe.

Here's what she had to say:

"In this range the underwear is much smaller and sexier. We've called it the Boudoir collection because it's strictly for the bedroom after dark.

"When the lights go out, the lace on the bra and knickers glow beautifully, defining the tiny shapes of the micro G-string, bikini or triangle bra."

"When we launched the company two years ago, it was to wear during the day and and at work."

"This collection is easy to whip on, but even easier to whip off."

"The glow is to inject some fun into the bedroom. It's quirky and has novelty value and men especially like it."

"After the success of the original collection, my sons started taking a keen interest."

"I took their ideas on board and now we seem to have very tiny knickers and bras that show a lot of cleavage!"

"But at the heart of the collection, it's still a bit of a giggle."

The underwear is now being sold around the world, including America and several countries in Europe."

"The success we've had has been remarkable. I started out with my husband James two years ago in a remote part of Australia and now it's a multinational business that shows no sign of stopping."

"We were moonlighting to begin with, coming up with designs across the dinner table after working a full day. Now this is our full time business."

"I have to laugh discussing knickers and bras with my sons and asking them what they like and think looks good. It's hilarious. But hopefully the fun we are having making it all is still coming through in the designs."

"I can only say its been an illuminating experience from beginning to end."

Source & Image: Telegraph

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New Montreal Lingerie Make Women "Blush"

New lingerie line, Blush, from Montreal makes all of us blush with pleasure while checking out their aesthetically pleasing new line, Blush Lingerie SS010. The new line is sensual and made of unique textile that embody femininity...and sensuality, right in line with the brands philosophy.

However, almost as unique as the new brands is the model, Olga Maliouk, the muse of Blush who returns after a stint in the film industry. She make an appear ace in the film Ghosts of Girlfriends Past after giving up modeling in magazines such as Vanity Fair and Elle Russia. Now she's back gracing the gracing the promotional materials of the new brand found in Anthropologie, Patrica Fiels, Nuit & Jour and Tsum.

Source and Image: ViewonFashion

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Sexy Lingerie Makes A Comeback

Recently, fashion has put sexy lingerie back on the backburner, to be seen behind close doors only…but the new revival of sexy lingerie has caused sales world wide to skyrocketed.

As reported by a DailyMail reporter in the article, Return of the great suspenders: Sexy lingerie sales rise by third as celebrities inspire fashion revival, sexy lingerie worn by celebrities have cause a new revival. Celebrities like Rhianna, Dita Von Teese, and Katy Perry are inspiring a surge in sales of stockings and suspenders. The new trend to wear the lingerie in everyday fashion has caused many trend racers to purchase and wear them today.

It’s also a reminder that the old fashion muses..supermodels, are now replaced by celebrities, who have taken the fashion industry over. Celebrity fashion lines, like Dita Von Teese’s new Wonderbra lingerie line, have fashionistas showing a little more than usual. As a matter affect, one online underwear store reported a 35 percent leap in year-on-year slaes.

Would you show a little skin for fashion?

Source: Daily Mail 

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Help Cumberland Make A Bust

Cumberland County detectives found a trailer full of stolen women's lingerie Thursday and connected it to a 2005 theft.

A shipping trailer filled with 287 cartons of Maidenform brassieres was stolen from the company's Fayetteville plant four years ago. The merchandise was valued at about $400,000, authorities said.

Maidenform officials recently notified Cumberland County authorities that someone was trying to sell the stolen undergarments on the Craigslist Web site.

"Maidenform normally sells cartons to the retail stores, so when you have a private citizen that's selling cartons of the bras, that's going to send a red flag," said Detective Bobby Jeffers of the Cumberland County Sheriff's Office.

Investigators were able to track the merchandise to a trailer – not the Maidenform shipping trailer – parked along Mabe Road, an undeveloped area near Parkton. They recovered 176 cartons of bras, Jeffers said.

Authorities are still trying to determine who is responsible for the theft and the subsequent attempt at selling the merchandise online.

Jeffers said authorities don't plan to prosecute anyone who bought one of the bras.

"When you buy things, even though they're stolen, (if you're) purchasing them in good faith, we're not going to hold people accountable," he said.

Anyone with information about the theft or online posting is asked to call the Cumberland County Sheriff’s Office at 910-323-1500 or call in an anonymous tip to 910-484-8477.

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Big Boob City Named

Liverpool's Abby Clancy

Okay..the title sounds a little demeaning, but it's an actual study of which city has the largest bra sizes, and the information can help retailers understand sizing and where to market their product effectively.

And the winner is....

Liverpudlian. Their woman have the biggest breast in the country with an average breast size of 34E. On the reverse, Birmingham has an average size of 34A.

Retailer Debenhams took a look at bra sales between April and October to discover the average bust sizes for towns in Europe, and is likely to cause other retailers to look closer as well.

According to Annette Warburton, Debenhams' Head of Lingerie Buying, "The most common size in Liverpool stands at a plentiful 34E, reflected in local busty celebrities, Abby Clancy and Coleen Rooney....In London, the average falls to a still impressive 34D. On the small but perfectly formed side of the map is Southampton with an average size of 34B and Birmingham coming in 34A....We currently bra fit over 250,000 women each year. With the increasing awareness, we believe that we'll see even more dramatic variations in bust size over the coming years....The majority of British women still believe themselves to be a 34B."

Whoever figures out how to use these number correctly can definitely "bust" the competition.

Source: Press Association
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The Future of Lingerie

Designer Katinka Poole has won the Triumph Inspiration Award 2009 for some amazing lingerie designs on the opening night of Milan Fashion Week. The competition was sponsored by Triumph International and judged by Hilary Swank and Italian Vogue chief, and many more.

The point of the contest was to determine the most creative interpretation of "Icons' and Katinka Poole knocked it out of the wall and the Sydney Opera House won 10,000 Euros as a result. Our opinion...this girl is amazing!

Source: Sydney Morning Herald
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Do You Have What It Takes To Be An Angel?

Victoria's Secret will hold open casting events to find a new Runway Angel for the next "Victoria's Secret Fashion Show," CBS said.

The winning contestant will join supermodels Alessandra Ambrosio, Miranda Kerr, Doutzen Kroes, Marisa Miller and others as they model the lingerie giant's fashions in a show to be broadcast on the network Dec. 1.

Casting events will be held in New York, Miami, Los Angeles and Chicago, beginning Oct. 3. Contestants can also enter online at VSAllAccess.com and CBS.com Oct. 1-24.

A Victoria's Secret panel of experts will narrow the field to 10 finalists and will then hand over the final selection to the public. People will vote to choose the winner in an online video and voting process, CBS said.

Beginning Oct. 14, VSAllAccess.com and CBS.com will air weekly Web-isodes featuring footage from the live castings and Angel Boot Camp.

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