A Purple Bra Raises Breast Cancer Awareness

The Breast Cancer Foundation of Western Australia (BCFWA) decided to step outside the norm and abandon the traditional pink color usually associated with the cause to adopt a color they believe supports the cause and allows their organization to stand out…. Purple.

As a result, the innovative foundation founded Purple Bra Day and one fashionable boutique owner, Annamarie of Glam 'N' Gliztz, decided the "purple" cause was worth fighting for. Annamarie walked her local shopping center in her purple bra to receive donations, but that wasn't enough. She also held a Champagne Breakfast and took donations from customers in her shop.

We commend Annamarie who believes every little bit counts and raised over $1,000 by reaching out in her local community. According to her:

"A lot of fundraising in Australia is unfairly distributed amongst the states and when she heard with BCFWA that what’s raised in WA stays in WA she wanted to be a part of something truly worthwhile. We all take life for granted and think it’ll never happen to me. Sadly it just might."

Source: Pilbara Echo
Sponsored by: Nude Colored Bras

Recycle Your Bra

We stumbled across a great non-profit that takes those bras you'll never wear again and puts them to good use. The Bosom Buddy Bra Recycling is a non profit organization that specializes in recycling bras and providing them to women throughout the community who really need them.

Why do we love the Bosom Buddy Bra Recycling program?

• It's environmentally friendly and can change some one's life for the better
• It raises community awareness and can join together people of different backgrounds for one unique cause
• It's for struggling yet deserving women who need a little break
• It makes us aware of how fortunate we are to have clean bras to wear

So the next time you complain about that new bra and how it doesn't fit right or how you hate the color... before you throw it away think about the Bosom Buddy Recycling Program.

Source: Bosom Buddy Program
Sponsored by: Comfortable bras