The Breast Cancer Foundation of Western Australia (BCFWA) decided to step outside the norm and abandon the traditional pink color usually associated with the cause to adopt a color they believe supports the cause and allows their organization to stand out…. Purple.
As a result, the innovative foundation founded Purple Bra Day and one fashionable boutique owner, Annamarie of Glam 'N' Gliztz, decided the "purple" cause was worth fighting for. Annamarie walked her local shopping center in her purple bra to receive donations, but that wasn't enough. She also held a Champagne Breakfast and took donations from customers in her shop.
We commend Annamarie who believes every little bit counts and raised over $1,000 by reaching out in her local community. According to her:
"A lot of fundraising in Australia is unfairly distributed amongst the states and when she heard with BCFWA that what’s raised in WA stays in WA she wanted to be a part of something truly worthwhile. We all take life for granted and think it’ll never happen to me. Sadly it just might."
Source: Pilbara Echo
Sponsored by: Nude Colored Bras
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