This May in the U.K Scala launched the world's first anti-cellulite underpants. The Scala Bio-Fir Anti-Cellulite underpants use a special technology using warming crystals that improve circulation, encourages fat cells to liquidate, and then excretes the liquid fat from the body using the liver.
Amazing right? Well the results from the Daily Mail claim that four of the five women who tried the underwear lost inches and reduced cellulite if they ate healthily. Getting rid of cellulite is a big business; although not one cure has been found to reduce or even get rid of cellulite permanently, women around the world spend millions of dollars for some sort of solution.
When these anti-cellulite pants hit the market, they sold out in stores in one day and then sold out online... then ebay caught on and started selling them online for 60 pounds, even though the retail price is 25 pounds.
However, media around the world, including New York Fashion, have a few doubts about the "anti-cellulite" claims. According the them:
"Someone should hack that list [email waiting list] and send them a memo informing them that wearing giant girdle panty-shorts won't make them thinner or less dimply, and that the only crystals with any sort of potential to magically melt away fat of any kind are probably made with methamphetamine."
Source: New York Fashion
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