Behind The Scenes: Beckhams Emporior Armani Underwear Ad

Victoria Beckham and husband David Beckham recently shot the new ads for Emporior Armani. However, don't think they were as racy as the previous underwear ads by David Beckham.

This time, with his wife joining him, the ads were a little more conservative. However, there was still lots of skin... and some skin on skin, making for an amazing ad and awesome backstage footage. Here's the video:

Lingerie Equals Viewers! Ask Mary-Louis Parker

Talk about steamy. Mary-Louis Parker is promoting the new season of Weeds by posing in lingerie in the kitchen for Esquire's August issue. The photo shoot is sexy and hilarious. She is baking pies, writing thank you notes to men, and.. .you won't believe this one. She's reading Alice in Wonderland in lingerie! You have to see it to believe it:



Source: PopSugar (Check out all the steamy photos at Pop Sugar)
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Graduate Starts Lingerie Line Despite Economy

Graduates throughout the world are afraid of the economy, they are afraid of the lack of jobs available and they are afraid of not being able to achieve instant financial security. However, one graduate, Emma Amies, has thrown caution to the win and opened her own business.

Emma is setting up a new lingerie brand using amazing fabrics and styles from the 1950's. The brand is called Cupcake Lingerie. The graduate has an interesting background,, not only did she to work as a Town Planner, but she also designed wind farms for a green electricity company.

Well rounded and educated at De Montfort University in Contour Fashion, her lingerie line is already achieving global attention for its style, 1950's inspiration and environmentally friendly.



Source: Cupcake Lingerie
Sponsored by Convertible Bra

Galliano Brings Lingerie to Paris Couture

John Galliano created quite a buzz when dramatically released lingerie with his haute couture collection for Christian Dior entitled 'Cabine Fever' with scenes from the 50's in the background.

He effectively bought the visible panty and bra line to a fashionable status using see through fabric revealing nude colored lingerie for a raw interpretation of the haute couture show.

If you looked at the show with an artistic eye, you would have appreciated the boldness. However, from a fashion industry point of view, the look probably won't catch on. It was tried before in the 1960's and the early 1980's with no success by Yves St Laurent and Vivienne Westwood.

Source: Hello Magazine

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The Lingerie Football League Is Back

We're not exactly sure how we feel about this one, but the Lingerie Football League (LFL) is starting back up with training camps throughout July in the major arenas and stadiums around the Nation.

LFL training camp pulls the world's most athletic and beautiful women models in one place as they as they compete and train for a spot on the 2009 and 2010 LFL team rosters. Those that make it on the roster will be a part of a 20 week reality sports process which includes 7 on 7 tackle football on Friday nights around the world.

No matter how you feel about the LFL, it’s no surprise that the league has picked up a phenomenal number of fans and support including high definition TV sponsors and some of the most appealing tailgate activities in the world such as Beer Gardens and football challenges.
Whether you watch the games on LFLUS.com or on a local high def station, the schedule is pretty extensive:

WESTERN CONFERENCE

• SAN DIEGO SEDUCTION: SAN DIEGO SPORTS ARENA (SAN DIEGO, CA) JULY 13, 10AM-2PM
• LOS ANGELES TEMPTATION LOS ANGELES SPORTS ARENA (LOS ANGELES, CA) JULY 14, 10AM-2PM
• SEATTLE MIST SHOWARE CENTER (KENT, WA) JULY 15, 10AM-2PM
• DENVER DREAM DICK’S SPORTING GOODS PARK (COMMERCE CITY, CO) JULY 16, 10AM-2PM
• DALLAS DESIRE QUIKTRIP PARK (GRAND PRAIRIE, TX) JULY 17, 10AM-2PM

EASTERN CONFERENCE

• TAMPA BREEZE ST. PETE TIMES FORUM (TAMPA, FL) JULY 27, 10AM-2PM
• MIAMI CALIENTE BANKATLANTIC CENTER (FORT LAUDERDALE, FL) JULY 28, 10AM-2PM
• PHILADELPHIA PASSION SOVEREIGN BANK ARENA (TRENTON, NJ) JULY 29, 10AM-2PM
• NEW YORK MAJESTY NASSAU VETERANS MEMORIAL COLISEUM (LONG ISLAND, NY) JULY 30, 10AM-2PM
• CHICAGO BLISS SEARS CENTRE ARENA (HOFFMAN ESTATES, IL) JULY 31, 10AM-2PM

Source: LFL

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A Sports Bra Is Reunited With It's Owner

Brandi Chastain and her famous sports bra are no stranger to the press. She wore it when she won the 1999 World Cup. The game was close and she helped the United States win using a penalty kick. No one can forget that game nor her black sports bra she had on when she celebrated by shedding her shirt in happiness.

Unfortunately, every story has its ups and downs. That sports bra became famous and Brandi Chastain lent it to the Sports Museum of America so that sports lovers around the world could view it on display. But no one expected the New York museum to file bankruptcy this year and no one expected the feds to seize hundreds of items including loaned memorabilia.

But Chastain, being the trooper she is, fought the courts and got her bra back, right in time for the 10th year anniversary of the 1999 World Cup. The famous sports bra will be on display during the FC Gold Pride and St. Louis Athletica Game.

Most believe that the moment when Brandi got on her knees and shed her shirt to reveal that white sports bra, she created the most important moment in women's team sports history.

Source: USA Today
Sponsored by Convertible Bra

A Purple Bra Raises Breast Cancer Awareness

The Breast Cancer Foundation of Western Australia (BCFWA) decided to step outside the norm and abandon the traditional pink color usually associated with the cause to adopt a color they believe supports the cause and allows their organization to stand out…. Purple.

As a result, the innovative foundation founded Purple Bra Day and one fashionable boutique owner, Annamarie of Glam 'N' Gliztz, decided the "purple" cause was worth fighting for. Annamarie walked her local shopping center in her purple bra to receive donations, but that wasn't enough. She also held a Champagne Breakfast and took donations from customers in her shop.

We commend Annamarie who believes every little bit counts and raised over $1,000 by reaching out in her local community. According to her:

"A lot of fundraising in Australia is unfairly distributed amongst the states and when she heard with BCFWA that what’s raised in WA stays in WA she wanted to be a part of something truly worthwhile. We all take life for granted and think it’ll never happen to me. Sadly it just might."

Source: Pilbara Echo
Sponsored by: Nude Colored Bras