National Underwear Day: August 5

Looks like we have a new reason to celebrate this August! Although, some of you may have already heard of the holiday, as it’s actually been around for six years.

National Underwear Day is a holiday created by Fresh Pair, a website devoted to (you guessed it) lingerie.

This year, like years in the past, Fresh Pair models will strip down to their undies and strut around the streets of New York. But they won’t just be walking around. In recent years, the models have asked the public to fill out surveys and answer questions about underwear—last year for instance, they asked people to complete a survey about their favorite lingerie pieces.

Want some ideas for Nation Underwear Day? Check out their website: http://www.freshpair.com/underwear-day.html

Source: Brawise.com
Sponsored By MySkins

More News From The Lingerie Football League

Earlier this month we discussed the coming back of the Lingerie Football League. For those that are still a little fuzz on the rules, here are a few more details.

There are a total of four games scheduled to start December 4 against the Chicago Bliss. All games are played on an Arena Football League field with seven players on offense and defense. Fortunately for the women and their lack of uniform, there is no punting or field goals. The offense is given four downs to gain seven yards before loosing possession.

We know that these girls are serious, but we can’t help laughing at this concept. No doubt, they could knock us down easy, although it’s hard to guess if Lacy Shea at 5’6’’ and 110 lbs is packing enough muscle to push us down. Unless of course these stats are a fake and her muscles are actually strong enough to out-weigh ours.

Take a gander at their official website and watch their pop out, Barbie doll, lingerie player guide you around their home page: www.lingeriebowl.com.

Sponsored by Seamless Underwear

The 411 on Heigl’s Underwear in The Ugly Truth

For those who have already seen Katherine Heigl’s new movie, The Ugly Truth, I’m sure you were all left wondering what was with her vibrating panties.

Well, after some online research, I’ve learned that not only are those painties real, they work, too!

Katherien Heigl playes a tight, successful television producer who challenges her TV commentator (Gerard Butler), spinning together humor and love in this romantic comedy.

In one scene, Heigl is at a business dinner in a restaurant when she finds herself being sexually aroused by a pair of remote-controlled lacy underwear.

Eonline dug up a few sexperts and found some satisfyingly sweet facts about the trick underwear.

“It’s a fun secret that people don’t talk about,” Kristen Tribby, education and marketing director of L.A.’s celebrity sex shop, Pleasure Chest, told E!. “They are good for things like boring holiday parties. It’s a great thing for a couple in a playful spirit.”

Though, the underwear isn’t to be toyed with in a restaurant; it actually makes quite a bit of noise—with no help from you. Instead of trying to be discrete in your everyday book store or coffee shop. Pick something energizing, like an NBA basketball game. Or, Jacqueline Deidun, manager of Lover’s lane in Sterling Heights, Mich., suggests a nightclub.

“You can be on the dance floor and your man can be at the bar,” Deidun said.

Source & Image: E!

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The Chameleon Bra Available for Less

Frederick’s of Hollywood has started selling their new Chameleon bra, featuring three styles in one product.

The cups have removable pads, giving you the choice between a sheer cup look or pushup, and the pads can be worn black side out or colored side out, depending on your mood. The Chameleon bra comes in white, red, teal, blue or purple, all with black lace accents.

The teal, blue and purple colors are on sale for $19.99 each. Even without the sale, though, the deal is great: one for $30 or $24.50 each when you buy 2 or more.

The closest style to this Frederick‘s of Hollywood bra is the Mimi Holliday Belle Amour bra, retailing for $60. Though the Chameleon bra isn’t an unmistakable clone for some of the more expensive brands, it’s still the same style for less dollar.

Source & Image: TheLingeriePost.com
Sponsored by Seamless Bras

Organic Lingerie for the Global Conscience

Peau-Ethique has just launched their new lacy Charme collection, all organic.

Charme Organic has everything you’re looking for. Their online collection features boy-shorts, thongs, low rise, high rise, camisoles, underwire and wireless bras, pajamas, and more. Though their lingerie isn’t as sexy hot as something you might find in your average lingerie store, they still have enough lace and curve to make you feel desirable.

Charme Organic is made completely of organic cotton and organic lace. Peau-Ethique even designed each piece with a small satin bow.

Organic shirts are only beginning to skim the surface of fashion, who knew that lingerie would be next?

Source & Image: GlobalFashionReport.com

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Model Refaeli Replaces Bundchen for Rampage

Rampage has picked a new face for their young, contemporary line.

Israeli model, Bar Refaeli, will replace the well-known Brazilian super model, Gisele Bundchen this season. Though Bundchen is a hard face to say goodbye to, Rafaeli clearly is able to hold her own next to Bundchen.

“The Rampage line is comfortable,” a sexy Rafaeli said. “The cuts are very feminine. It fits perfectly to the curves of a woman. I have curves and I feel really good in it!”

Watch the video to get a glimpse of the new, 23-year-old face of Rampage:

Source: The Hollywood Gossip
Sponsored by Seamless Bras

Saudi Women Take Over the Selling of Lingerie

Last month we reported on a story about history being made as 26 Saudi Arabian women began their first courses on how to sell lingerie, taking the duty from salesmen. Now, the class is over and the women are ready to put their training in action and the government is behind them 100%.

The 10 day class took place in Jeddah, off the shores of the Red Sea. The class is symbolic of a huge breakthrough for Saudi Arabia. Organized groups of women protested the streets after years of buying their lingerie from men.

Most of the stores in the region are managed solely by men, mostly immigrants from east Asia. The only place to buy from a woman is from a “women’s only” mall; of which there are very few.

“It was a wonderful experience,” one of the women in the class said. “But the thing which sent me into a state of shock was the bra sizes. Before the course we did not know how to measure.”

As of January 1, 2010, the sale of lingerie will be restricted to saleswomen. The memo, written by the government of the al-Sharga emirate, warned that storeowners who do not comply are at risk of high penalties.

Source: YNetNews.com

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Anti- Cellutlite Underwear

This May in the U.K Scala launched the world's first anti-cellulite underpants. The Scala Bio-Fir Anti-Cellulite underpants use a special technology using warming crystals that improve circulation, encourages fat cells to liquidate, and then excretes the liquid fat from the body using the liver.

Amazing right? Well the results from the Daily Mail claim that four of the five women who tried the underwear lost inches and reduced cellulite if they ate healthily. Getting rid of cellulite is a big business; although not one cure has been found to reduce or even get rid of cellulite permanently, women around the world spend millions of dollars for some sort of solution.

When these anti-cellulite pants hit the market, they sold out in stores in one day and then sold out online... then ebay caught on and started selling them online for 60 pounds, even though the retail price is 25 pounds.

However, media around the world, including New York Fashion, have a few doubts about the "anti-cellulite" claims. According the them:

"Someone should hack that list [email waiting list] and send them a memo informing them that wearing giant girdle panty-shorts won't make them thinner or less dimply, and that the only crystals with any sort of potential to magically melt away fat of any kind are probably made with methamphetamine."

Source: New York Fashion

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Lingerie Escapes Bedrooms, Seen Uncovered on City Streets

Lingerie as outerwear was once just a crazy 1980’s trend. Lately, though, various pieces of underwear are being worn as outerwear at an exponential rate.

No doubt, the 80’s trend has uncovered itself because of wide attention to tights and stockings as feature pieces of design this past year. With the help of various magazines and celebrities (like Sienna Miller below), outerwear is a feature littering 2009 and 2010 fashion trends.

Exposed stay-ups and suspenders are the most popular, even though they are the most risqué and the most difficult to show off.

Natasha Poly and Ania Rubik of Vogue Paris exemplify the product in their June/July 2009 issue. Poly poses in the street, highlighting the new trend.

Source: Fshionising.com

Sponsored by MySkins

Lingerie Finds Way to Beer Cans

Ramm ND, a Russian designer mixed with brilliance, designs beer cans into a pleasing work of art. Many of his designs give the illusion of a naked woman’s body, but his newest design is the best one yet. His newest design, and possibly the most popular, is the Pantyhose Can design.

To the naked eye, the can alone can be deceiving. The image on each can is people walking toward city buildings. Though, when you place one of these Pantyhose Cans next to another of the same design, a garter belt, a pair of panties, and legs wearing patterned fishnet stockings are visible.

The only problem? You always need to have two cans!


Source: Lingerie Post

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Bra Ball Creator Dies

The young at heart creator of the "Big Giant Bra Ball" has died. I'm sure you've seen a bra ball at some point in your life. Maybe at a museum or at a VDay conference, the balls are just like rubber band bras but bigger and made of bras and underwear.

Ironically, Mr. Nicolino was getting ready to start a new business where he would be creating customized caskets for cremated remains when he passed away on July 7th of cancer, he was 69.

A look back at his life would make anyone smile, it's a reminder that everyone has a special way of living everyday and that's what makes each of us different. Here's a brief overview of his interesting and somewhat unusual life:

• He was born on Dec 21, 1939 in Colorado
• After high school he went to the Navy's submarine division
• He graduated from Berkely with a degree in architecture and worked on boat construction and remodeling
• In the 1990s he through he could strung bras across the Grand Canyon, 14,000 bras later the government crushed his dreams due to safety issues
• In 1994 he created a mile of sand breast along Stinson Beach, all size 34Cs
• He met Emily Duffy and they decided to create a bra ball. The relationship ended badly with both of them claiming to own the idea. The pair parted with lawsuits following closely after

The last chapter of his life ended with him being taken to the grave in the hearse and casket he was creating. We will remember his wonderful take on life.

Source: SFGate
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Marilyn Monroe’s Bra For Sale

Marilyn Monroe's bra and stockings from the late 1950's are going on sale this weekend and are expected to generate thousands of dollars.

The bra is quite interesting, it reminds us that women of yesterday and today all had the same bra woes. The bra is a double-cup structure with two sets of straps that work to increase cleavage and give that hourglass bombshell look. Exactly what Marilyn was known for, not that she needed, genes worked very well in her favor.

The bra is expected to reach at least 2,000 pounds while the bombshell's Christian Dior stockings in a size 9M expects to react about 1,000 pounds.

Source: The Independent
Sponsored by Nude Bras

This Bikini That Comes With a Boob Job

It's been seen in all the magazines this month, Marie Claire and more as well as online news sources. The sale of "boob-job bikinis” are reaching new heights, especially in Britain where women are looking to change their shape to a shapelier figure.

The new gel swimwear for women has been nicknamed the "boob-job bikini" because they include a gel pad that allows the breast to be lifted. According to Debenhams, who sell the lines in their stores, the pushup phenomenon is coveted by women across the world. Amanda Wain, Senior Swimwear Buyer, states:

"We heard that some customers have jokingly called it the "boob-job bikini" and it did occur to us that as many people are faced with a squeeze on their income maybe they are turning to this kind of beach-wear as an alternative to costly breast enlargement surgery."

Source: Telegraph UK
Sponsored by MySkins

Lane Bryant Introduces Sexier Lingerie

Plus size women, get ready for a little spice in your live. Lane Bryant is finally launching a sexier lingerie line through their lingerie department, Cacique's.

The line, called Indulgence, shows off colors like scarlet berry and include lace and indulgent designs. Each of the designs will be feature in Lane Bryant’s Double Platinum Stores.

The reason we love these new bras is that they offer styles that plus sized women would probably have had a hard time finding normally. For example, a plunge bra:

The Caique bra is a plunge bra that allows you to wear low cut shirts. However, it still comes up a little, the plunge isn't too deep, so the breast gets lots of support.

Source: The Examiner

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Bra and Undies Takeover A Garden Near You

The Royal Horticultural Society has really taken gardening to an intimate level…intimate apparel that is. RHS has built a bra patch in Hampton Court Palace Flower Show to encourage others to realize that gardening has a couple of secrets up its sleeves.

The display showed about 200 undergarments filled with strawberries, herbs and flowers. According to RHS spokes woman Gerogie Webb, "Older members were generally a bit bemused at first, but I think people then realised that this was really a bit of fun. There was a lot of giggling around the garden though, from both old and young, so we think it went down well."

The idea began with a conversation, as most great ideas. ""We were talking about how strawberries can be grown in hanging baskets, and we wondered what else could be used. Someone pointed out that a bra was the right shape", says Webb.


Source: London Evening Standard
Sponsored by Comfortable Bras

Behind The Scenes: Beckhams Emporior Armani Underwear Ad

Victoria Beckham and husband David Beckham recently shot the new ads for Emporior Armani. However, don't think they were as racy as the previous underwear ads by David Beckham.

This time, with his wife joining him, the ads were a little more conservative. However, there was still lots of skin... and some skin on skin, making for an amazing ad and awesome backstage footage. Here's the video:

Lingerie Equals Viewers! Ask Mary-Louis Parker

Talk about steamy. Mary-Louis Parker is promoting the new season of Weeds by posing in lingerie in the kitchen for Esquire's August issue. The photo shoot is sexy and hilarious. She is baking pies, writing thank you notes to men, and.. .you won't believe this one. She's reading Alice in Wonderland in lingerie! You have to see it to believe it:



Source: PopSugar (Check out all the steamy photos at Pop Sugar)
Sponsored by Nude Bras

Graduate Starts Lingerie Line Despite Economy

Graduates throughout the world are afraid of the economy, they are afraid of the lack of jobs available and they are afraid of not being able to achieve instant financial security. However, one graduate, Emma Amies, has thrown caution to the win and opened her own business.

Emma is setting up a new lingerie brand using amazing fabrics and styles from the 1950's. The brand is called Cupcake Lingerie. The graduate has an interesting background,, not only did she to work as a Town Planner, but she also designed wind farms for a green electricity company.

Well rounded and educated at De Montfort University in Contour Fashion, her lingerie line is already achieving global attention for its style, 1950's inspiration and environmentally friendly.



Source: Cupcake Lingerie
Sponsored by Convertible Bra

Galliano Brings Lingerie to Paris Couture

John Galliano created quite a buzz when dramatically released lingerie with his haute couture collection for Christian Dior entitled 'Cabine Fever' with scenes from the 50's in the background.

He effectively bought the visible panty and bra line to a fashionable status using see through fabric revealing nude colored lingerie for a raw interpretation of the haute couture show.

If you looked at the show with an artistic eye, you would have appreciated the boldness. However, from a fashion industry point of view, the look probably won't catch on. It was tried before in the 1960's and the early 1980's with no success by Yves St Laurent and Vivienne Westwood.

Source: Hello Magazine

Sponsored by T Shirt Bra

The Lingerie Football League Is Back

We're not exactly sure how we feel about this one, but the Lingerie Football League (LFL) is starting back up with training camps throughout July in the major arenas and stadiums around the Nation.

LFL training camp pulls the world's most athletic and beautiful women models in one place as they as they compete and train for a spot on the 2009 and 2010 LFL team rosters. Those that make it on the roster will be a part of a 20 week reality sports process which includes 7 on 7 tackle football on Friday nights around the world.

No matter how you feel about the LFL, it’s no surprise that the league has picked up a phenomenal number of fans and support including high definition TV sponsors and some of the most appealing tailgate activities in the world such as Beer Gardens and football challenges.
Whether you watch the games on LFLUS.com or on a local high def station, the schedule is pretty extensive:

WESTERN CONFERENCE

• SAN DIEGO SEDUCTION: SAN DIEGO SPORTS ARENA (SAN DIEGO, CA) JULY 13, 10AM-2PM
• LOS ANGELES TEMPTATION LOS ANGELES SPORTS ARENA (LOS ANGELES, CA) JULY 14, 10AM-2PM
• SEATTLE MIST SHOWARE CENTER (KENT, WA) JULY 15, 10AM-2PM
• DENVER DREAM DICK’S SPORTING GOODS PARK (COMMERCE CITY, CO) JULY 16, 10AM-2PM
• DALLAS DESIRE QUIKTRIP PARK (GRAND PRAIRIE, TX) JULY 17, 10AM-2PM

EASTERN CONFERENCE

• TAMPA BREEZE ST. PETE TIMES FORUM (TAMPA, FL) JULY 27, 10AM-2PM
• MIAMI CALIENTE BANKATLANTIC CENTER (FORT LAUDERDALE, FL) JULY 28, 10AM-2PM
• PHILADELPHIA PASSION SOVEREIGN BANK ARENA (TRENTON, NJ) JULY 29, 10AM-2PM
• NEW YORK MAJESTY NASSAU VETERANS MEMORIAL COLISEUM (LONG ISLAND, NY) JULY 30, 10AM-2PM
• CHICAGO BLISS SEARS CENTRE ARENA (HOFFMAN ESTATES, IL) JULY 31, 10AM-2PM

Source: LFL

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A Sports Bra Is Reunited With It's Owner

Brandi Chastain and her famous sports bra are no stranger to the press. She wore it when she won the 1999 World Cup. The game was close and she helped the United States win using a penalty kick. No one can forget that game nor her black sports bra she had on when she celebrated by shedding her shirt in happiness.

Unfortunately, every story has its ups and downs. That sports bra became famous and Brandi Chastain lent it to the Sports Museum of America so that sports lovers around the world could view it on display. But no one expected the New York museum to file bankruptcy this year and no one expected the feds to seize hundreds of items including loaned memorabilia.

But Chastain, being the trooper she is, fought the courts and got her bra back, right in time for the 10th year anniversary of the 1999 World Cup. The famous sports bra will be on display during the FC Gold Pride and St. Louis Athletica Game.

Most believe that the moment when Brandi got on her knees and shed her shirt to reveal that white sports bra, she created the most important moment in women's team sports history.

Source: USA Today
Sponsored by Convertible Bra

A Purple Bra Raises Breast Cancer Awareness

The Breast Cancer Foundation of Western Australia (BCFWA) decided to step outside the norm and abandon the traditional pink color usually associated with the cause to adopt a color they believe supports the cause and allows their organization to stand out…. Purple.

As a result, the innovative foundation founded Purple Bra Day and one fashionable boutique owner, Annamarie of Glam 'N' Gliztz, decided the "purple" cause was worth fighting for. Annamarie walked her local shopping center in her purple bra to receive donations, but that wasn't enough. She also held a Champagne Breakfast and took donations from customers in her shop.

We commend Annamarie who believes every little bit counts and raised over $1,000 by reaching out in her local community. According to her:

"A lot of fundraising in Australia is unfairly distributed amongst the states and when she heard with BCFWA that what’s raised in WA stays in WA she wanted to be a part of something truly worthwhile. We all take life for granted and think it’ll never happen to me. Sadly it just might."

Source: Pilbara Echo
Sponsored by: Nude Colored Bras