New Underwear Line Piss & Vinegar... The Brits Know How The Name Em'

Jason Sutherland, the man who helped launch the men's fun-derwear industry in 2003 with the Ginch Gonch underwear line, announced today that he has created a new brand of cheeky gear for men. Piss & Vinegar - British slang for living young at heart - is designed for the bold guy who appreciates what life has to offer and works hard to live it to its fullest. In other words: Piss & Vinegar is for men who grab life by the balls. In its campaign, the brand playfully asks men "you think you have enough?"; it's a double entendre referring to a guy's fortitude to compete and his ability to fill his briefs. Piss & Vinegar is available now in major department stores, select independent retailers and online at www.PissVinegar.com.

Made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra), the first collection from Piss & Vinegar will be the "I Love..." line including the controversial 'I Love Jesus' underwear that are proving to be a holiday favorite. The briefs feature the image of Jesus Christ on the front and the words "Jesus Loves Me" on the rear. Designs are available in a brief, boxer brief, low rise brief, and jock strap and all include the signature 1 1/4 inch microfiber elastic logo waistband and bold scripted Piss & Vinegar logo.

"We chose to introduce 'I Love...' with Jesus and Buddha because whether or not guys subscribe to their doctrines, there is no denying that each man became an icon by living his life to the fullest and from the heart," said Jason Sutherland at this morning's announcement.

Mr. Sutherland chose to take a leap of faith and live life from his heart when earlier this year, he left the successful brand he founded to launch his new line. "It's important to shake things up every once in a while," he explained. "It's what keeps life interesting."

Mr. Sutherland looks forward to further shaking things up this Valentine's Day when Piss & Vinegar unleashes the 'I Love Girls' briefs for men, and the "I Love Boys" briefs - also for men.

"When living life with Piss & Vinegar," concluded Sutherland, "it doesn't matter who you love, only that you love with everything you've got."

Source: Project Publicity
Sponsored by Skin Tone Lingerie

Jockey Finds That Giving Underwear Is No Longer Taboo

All I want for Christmas is ... underwear? A new survey by Jockey International, Inc. reveals a surprising holiday gift that millions of Americans ought to add to their wish list. According to the national poll, 43 percent of Americans report that they personally need an "underwear overhaul" this holiday season, more than anyone else on their shopping list. Also, 21 percent think their significant other needs new skivvies to freshen up the not-so-better half of their underwear drawer.

It appears that Americans' unmentionables have become just that. According to a previous Jockey survey, more than a quarter of Americans own underwear five or more years old, and 79 percent have underwear that is tattered, discolored or stained.* Part of the problem seems to be consumers' reluctance to part with their intimates. Thirty-two percent of Americans refuse to throw away their old, tattered underwear until they receive new, replacement pairs. So stuff those stockings with some new skivvies!

Source: Jockey

Sponsored by Convertible Bras

Megan Fox Replaces Posh in Armani Ads

With Victoria Beckham saying no more to Armani, Megan Fox will be taking her place a as the latest face of Armani lingerie. The Jennifer's Body and Transformers star will be shown in the lingerie ads around January, as well as Armani's luxury jean ads.

With Posh gone, her husband David Beckham will be replaced as well by 24-year old Real Madrid soccer star Cristiano Ronaldo. Unlike Victoria and David, Megan and Cristiano will not be in the ads together.


Victoria is still very happy about her decision, she felt her stomach was not right for the constant skin exposure and that it showed the fact that she had 3 kids. A source was quoted saying that Victoria is thankful that the Armani team did some great touch ups and reworking lighting to make her stomach look better.

Source: The Plastic Surgery Channel

Sponsored by Skin Matching Bras

Glow In The Dark Undies....

Can you imagine being in the bedroom with the lights off with your significant other and all of a sudden her underwear starts to glow?

That's the idea behind the new glow and the dark lingerie by Australian Jan Hawley, inspired by the imaginations of her grown-up sons. The lingerie is being sold around the world, including the US and Europe.

Here's what she had to say:

"In this range the underwear is much smaller and sexier. We've called it the Boudoir collection because it's strictly for the bedroom after dark.

"When the lights go out, the lace on the bra and knickers glow beautifully, defining the tiny shapes of the micro G-string, bikini or triangle bra."

"When we launched the company two years ago, it was to wear during the day and and at work."

"This collection is easy to whip on, but even easier to whip off."

"The glow is to inject some fun into the bedroom. It's quirky and has novelty value and men especially like it."

"After the success of the original collection, my sons started taking a keen interest."

"I took their ideas on board and now we seem to have very tiny knickers and bras that show a lot of cleavage!"

"But at the heart of the collection, it's still a bit of a giggle."

The underwear is now being sold around the world, including America and several countries in Europe."

"The success we've had has been remarkable. I started out with my husband James two years ago in a remote part of Australia and now it's a multinational business that shows no sign of stopping."

"We were moonlighting to begin with, coming up with designs across the dinner table after working a full day. Now this is our full time business."

"I have to laugh discussing knickers and bras with my sons and asking them what they like and think looks good. It's hilarious. But hopefully the fun we are having making it all is still coming through in the designs."

"I can only say its been an illuminating experience from beginning to end."

Source & Image: Telegraph

Sponsord by T-Shirt Bra

New Montreal Lingerie Make Women "Blush"

New lingerie line, Blush, from Montreal makes all of us blush with pleasure while checking out their aesthetically pleasing new line, Blush Lingerie SS010. The new line is sensual and made of unique textile that embody femininity...and sensuality, right in line with the brands philosophy.

However, almost as unique as the new brands is the model, Olga Maliouk, the muse of Blush who returns after a stint in the film industry. She make an appear ace in the film Ghosts of Girlfriends Past after giving up modeling in magazines such as Vanity Fair and Elle Russia. Now she's back gracing the gracing the promotional materials of the new brand found in Anthropologie, Patrica Fiels, Nuit & Jour and Tsum.

Source and Image: ViewonFashion

Sponsored by Skintone Lingerie

Sexy Lingerie Makes A Comeback

Recently, fashion has put sexy lingerie back on the backburner, to be seen behind close doors only…but the new revival of sexy lingerie has caused sales world wide to skyrocketed.

As reported by a DailyMail reporter in the article, Return of the great suspenders: Sexy lingerie sales rise by third as celebrities inspire fashion revival, sexy lingerie worn by celebrities have cause a new revival. Celebrities like Rhianna, Dita Von Teese, and Katy Perry are inspiring a surge in sales of stockings and suspenders. The new trend to wear the lingerie in everyday fashion has caused many trend racers to purchase and wear them today.

It’s also a reminder that the old fashion muses..supermodels, are now replaced by celebrities, who have taken the fashion industry over. Celebrity fashion lines, like Dita Von Teese’s new Wonderbra lingerie line, have fashionistas showing a little more than usual. As a matter affect, one online underwear store reported a 35 percent leap in year-on-year slaes.

Would you show a little skin for fashion?

Source: Daily Mail 

Sponsored by Nude Underwear

Help Cumberland Make A Bust

Cumberland County detectives found a trailer full of stolen women's lingerie Thursday and connected it to a 2005 theft.

A shipping trailer filled with 287 cartons of Maidenform brassieres was stolen from the company's Fayetteville plant four years ago. The merchandise was valued at about $400,000, authorities said.

Maidenform officials recently notified Cumberland County authorities that someone was trying to sell the stolen undergarments on the Craigslist Web site.

"Maidenform normally sells cartons to the retail stores, so when you have a private citizen that's selling cartons of the bras, that's going to send a red flag," said Detective Bobby Jeffers of the Cumberland County Sheriff's Office.

Investigators were able to track the merchandise to a trailer – not the Maidenform shipping trailer – parked along Mabe Road, an undeveloped area near Parkton. They recovered 176 cartons of bras, Jeffers said.

Authorities are still trying to determine who is responsible for the theft and the subsequent attempt at selling the merchandise online.

Jeffers said authorities don't plan to prosecute anyone who bought one of the bras.

"When you buy things, even though they're stolen, (if you're) purchasing them in good faith, we're not going to hold people accountable," he said.

Anyone with information about the theft or online posting is asked to call the Cumberland County Sheriff’s Office at 910-323-1500 or call in an anonymous tip to 910-484-8477.

Sponsored by Everyday Bra

Big Boob City Named

Liverpool's Abby Clancy

Okay..the title sounds a little demeaning, but it's an actual study of which city has the largest bra sizes, and the information can help retailers understand sizing and where to market their product effectively.

And the winner is....

Liverpudlian. Their woman have the biggest breast in the country with an average breast size of 34E. On the reverse, Birmingham has an average size of 34A.

Retailer Debenhams took a look at bra sales between April and October to discover the average bust sizes for towns in Europe, and is likely to cause other retailers to look closer as well.

According to Annette Warburton, Debenhams' Head of Lingerie Buying, "The most common size in Liverpool stands at a plentiful 34E, reflected in local busty celebrities, Abby Clancy and Coleen Rooney....In London, the average falls to a still impressive 34D. On the small but perfectly formed side of the map is Southampton with an average size of 34B and Birmingham coming in 34A....We currently bra fit over 250,000 women each year. With the increasing awareness, we believe that we'll see even more dramatic variations in bust size over the coming years....The majority of British women still believe themselves to be a 34B."

Whoever figures out how to use these number correctly can definitely "bust" the competition.

Source: Press Association
Sponsored by T-Shirt Bra

The Future of Lingerie

Designer Katinka Poole has won the Triumph Inspiration Award 2009 for some amazing lingerie designs on the opening night of Milan Fashion Week. The competition was sponsored by Triumph International and judged by Hilary Swank and Italian Vogue chief, and many more.

The point of the contest was to determine the most creative interpretation of "Icons' and Katinka Poole knocked it out of the wall and the Sydney Opera House won 10,000 Euros as a result. Our opinion...this girl is amazing!

Source: Sydney Morning Herald
Sponsored by: MySkins

Do You Have What It Takes To Be An Angel?

Victoria's Secret will hold open casting events to find a new Runway Angel for the next "Victoria's Secret Fashion Show," CBS said.

The winning contestant will join supermodels Alessandra Ambrosio, Miranda Kerr, Doutzen Kroes, Marisa Miller and others as they model the lingerie giant's fashions in a show to be broadcast on the network Dec. 1.

Casting events will be held in New York, Miami, Los Angeles and Chicago, beginning Oct. 3. Contestants can also enter online at VSAllAccess.com and CBS.com Oct. 1-24.

A Victoria's Secret panel of experts will narrow the field to 10 finalists and will then hand over the final selection to the public. People will vote to choose the winner in an online video and voting process, CBS said.

Beginning Oct. 14, VSAllAccess.com and CBS.com will air weekly Web-isodes featuring footage from the live castings and Angel Boot Camp.

Sponsored by Nude Bras

Housewives Star Launching Underwear Line

Dwight Eubanks, friend of NeNe on Housewives of Atlanta is launching a new men's underwear line that's sure to turn a few heads. Eubanks owns the Purple Door Salons in Atlanta and is well known for saying just about anything on the show, regardless of people's feelings.

According to Eubanks, men's underwear is behind the times and his new label, Tool Box will launch this September 14th at M2 Ultra Lounge in Manhattan. The collection will include pajamas and smoking jackets as well as traditional men's underwear.

According to the press release:

"Mr. Eubanks will officially launch his new collection during Fashion Week at a star-studded fashion show sure to be attended by celebrities from the worlds of both entertainment and design. The fashion show will give guests the opportunity to get a coveted first look at one of this year’s hottest and most seductive new lines of men’s clothing. Many of the planned participants are well-known super models, including Lu Sierra, CoCo Mitchell and Magic. The fashion event will be capped by one of 2009’s hottest parties to be hosted by Grammy Nominated song writer Melky Jean and the Carma Foundation."

Sponsored by Comfortable Bras

Combat Barbie Endorses Lingerie

Katrina Hodge is helping publicize La Senza lingerie with some steamy images and a great story to boot..literally. Hodge is a part of the Royal Anglian Regiment, and her good looks and profession have given her the title of Combat Barbie.

The 22 year old came second in this years Miss England Contest and has served in Iraq, recognized for her bravery.


According to Hodge:

''I am enjoying the attention and profile but my job is still as an army soldier. I love the army life and if this encourages more women to join up then that would be brilliant.

''I'm so proud of this campaign and I really hope that it encourages other high street stores to offer discounts to men and women in the armed forces.

Source: Telegraph UK

Sponsored by Comfortable Bras

Underneath It All, A Girl's Guide To Lingerie

Seattle authors Jennifer Manuel Carroll and Kathy Schultz wrote "Underneath It All: A Girl's Guide to Buying, Wearing and Loving Lingerie." The stylish pink paperback book is cute, smart, entertaining and makes a great gift for a girlfriend.

The book covers everything you need to know about lingerie in a guide that adds humor and charm to a subject that all girl's need to know about; complete with quizzes and cute chapters like "Sizing Matters" and "Lingerie 101". The book, priced at $10.49 on Barnes and Nobles and is sure to be a guide for many women looking for a little extra advice from experts.

And the girls are definitely experts. Kathy Schultz is a writer who has covered fashion, shopping and lifestyle for more than a decade in Seattle and Jennifer Caroll is a lingerie stylist and owner of Bellefleur Boutique.

Source: nwsource.com

Sponsored by Skintone Lingerie

Gay Paris' 450 Dollar Cotton Bra and More

Ahhh... "gay Paris", the bon bons, the scarves, the fashion, the $450 cotton bras...

Confused? Well, next time you are in Paris hit up Louise Feuillere in her Paris boutique about and ask her about her handmade cotton bras. Once you see one, get ready for the luxury. Feuliere only uses French lace and washable silks from France and Italy. And the cotton? Well, only from Switzerland.... of course.

Not only are they handmade, but she likes to keep business old school and futuristic by accepting orders by phone or via internet..or on Saturdays, you can walk into her boutique which is open to the public. According to The New York Times:

"Ms. Feuillère learned to sew at the knee of her grandmother, and though her parents urged her to become an accountant, she went on to study art history at the Sorbonne and design at l’École Supérieure des Arts et Techniques de la Mode, the venerable Parisian school of fashion design commonly known as Esmod."

No wonder her pieces are such a hit...it's in her blood. For more info check out www.louisefeuillere.com or email her at lf@louisefeuillere.com.

Source: New York Times
Sponsored by Nude Bra

Finding the Right Sports Bra

Buying sports bras are always a pain, but it’s important that it doesn’t become a quick errand on your to-do list. Wearing the correct style and size sports bra for your figure is as important as finding the right running shoes before a triathlon.

When you walk into the store, make sure you know your size, the length of your torso and the width of your ribcage.

First, decide what kind of activity you are searching for, is there a lot of vertical movement? Are you going running or are you going to a yoga class, for example? If you’re looking for a bra to restrict vertical movement (RVM) then make sure you read labels and find one that specializes in this.

Unfortunately, this task is not a walk in the park if you are a C cup or larger. High impact, vertical stressing activities require an encapsulating bra, giving support to your bust and RVM. An encapsulating bra manages breasts separately.

If you are an A or B cup, stiff molded cups will do the job. Another option for smaller sizes is a pullover or compression style bra, reducing bounce by totally flattening your breasts.

Why do you need to take time to get this right? Because poorly fitting sports bras are likely to cause backaches, shoulder pain and shoulder marks, and sore skin.

And remember, the average life span for a sports bra is six months to a year. When your sports bras start to wear and it looses function—replace it!

Source & Image: LingerieWeblog.com
Sponsored by Comfortable Bras

MyTights Top Ten

Tights have hit the fashion scene over and over again, stars like Lindsay Lohan just can't seem to get enough of them. They go away and then decades later the lovable trend comes back again.

In honor of this trend, My Tights recently released their top ten collection featuring lovable brands like Pretty Polly, Falke and Aristoc. No matter what color, type, or feel you prefer, you’ll find it on this list. According to them:

"These are the items that really make everyone tick. Fashion tights may come and go with the seasons, but the following products are here to stay and they will always make you feel sensational. Fashion with comfort keep you coming back for more of these Top 10 sellers."

Here's the list:

1. Sheer Tights Aristoc
2. Sheer Rights Jonathan Aston
3. Sheer Tights Levante
4. Sheer Tights Pretty Polly
5. Footless Tights Cette
6. Footless Tights Pamela Mann
7. Thigh Highs Falke
8. Stockings Aristoc
9. Shapewear Spanx Hide & Sleek Full Slip
10. Shapewear Spanx Higher Power

Source: My Tights
Sponsored by Everyday Bra

Shrimpton Couture Release Cage Lingerie

This vintage inspired piece is made of vintage elastic, trimmed with pearl bead fringe, laced around the edges and topped with detailed shoulder pads. Mostly all hand stitched, the piece was bottomed off with plastic, white mini buckles. Although the whole in words may sound very feminine, the piece is actually more industrial and less frilly to the eye.


Anyone willing to give this beauty a try?!

Now, I know Lingerie isn’t necessarily supposed to be extremely comfortable, but this new “cage” design from Shrimpton Couture for Cherie takes Lingerie to a whole new level.

Source & Image: ShrimptonCouture.Blogspot.com

Sponsored by Convertible Bra

Sneak Peak into Malony Fashion

Lingerie designer, Carol Malony, uploaded this black and white video to her Facebook and Twitter followers, giving them a sneak peak into her Spring 2010 collection.

This “Behind the Scenes” video exposes her designs before any formal introduction to retail or market buyers.

“For a company that doesn’t advertise, it’s hard to get our story out there the way we want it to be told,” Jenna Low, spokesperson for Carol Malony, said. “It’s about transforming yourself into this sexy, fearless, wonderful woman. It’s a little pick-me-up drug.”

Though the video is quick and somewhat vague, it’s enough to capture Malony’s purpose and detail—dazzles of rhinestones on the bra straps or sheer, pink palette, lace over a teeny demi-cup.

Source: ApparelNews.net
Sponsored by Plunge Bra

Simpson Speaks of New Lingerie Line

With the launch of her 2009 Fancy Love fragrance last week just barely in the past, Jessica Simpson lets out news that she’s working on a new lingerie line.

“My intimates are feminine and sweet with a hint of fun,” Simpson said of her new line. “I love lingerie. What girl doesn’t?”

Adding later, “It’s a great collection of feminine, sexy, regular and full-figures bras which are going to be amazing. We are also working on a sleep wear collection that I will live in.”

If Jessica Simpson’s swimsuits, shoes, handbags, sunglasses, etc. isn’t enough for you, then Jessica Simpson Intimates should be enough to tame your craving.

Too bad Tony Romo won’t be seeing much of Jessica Simpson Intimates…at least not on Simpson.

Image and Source: TheHollywoodGossip.com
Sponsored by Nude Bras

National Underwear Day: August 5

Looks like we have a new reason to celebrate this August! Although, some of you may have already heard of the holiday, as it’s actually been around for six years.

National Underwear Day is a holiday created by Fresh Pair, a website devoted to (you guessed it) lingerie.

This year, like years in the past, Fresh Pair models will strip down to their undies and strut around the streets of New York. But they won’t just be walking around. In recent years, the models have asked the public to fill out surveys and answer questions about underwear—last year for instance, they asked people to complete a survey about their favorite lingerie pieces.

Want some ideas for Nation Underwear Day? Check out their website: http://www.freshpair.com/underwear-day.html

Source: Brawise.com
Sponsored By MySkins

More News From The Lingerie Football League

Earlier this month we discussed the coming back of the Lingerie Football League. For those that are still a little fuzz on the rules, here are a few more details.

There are a total of four games scheduled to start December 4 against the Chicago Bliss. All games are played on an Arena Football League field with seven players on offense and defense. Fortunately for the women and their lack of uniform, there is no punting or field goals. The offense is given four downs to gain seven yards before loosing possession.

We know that these girls are serious, but we can’t help laughing at this concept. No doubt, they could knock us down easy, although it’s hard to guess if Lacy Shea at 5’6’’ and 110 lbs is packing enough muscle to push us down. Unless of course these stats are a fake and her muscles are actually strong enough to out-weigh ours.

Take a gander at their official website and watch their pop out, Barbie doll, lingerie player guide you around their home page: www.lingeriebowl.com.

Sponsored by Seamless Underwear

The 411 on Heigl’s Underwear in The Ugly Truth

For those who have already seen Katherine Heigl’s new movie, The Ugly Truth, I’m sure you were all left wondering what was with her vibrating panties.

Well, after some online research, I’ve learned that not only are those painties real, they work, too!

Katherien Heigl playes a tight, successful television producer who challenges her TV commentator (Gerard Butler), spinning together humor and love in this romantic comedy.

In one scene, Heigl is at a business dinner in a restaurant when she finds herself being sexually aroused by a pair of remote-controlled lacy underwear.

Eonline dug up a few sexperts and found some satisfyingly sweet facts about the trick underwear.

“It’s a fun secret that people don’t talk about,” Kristen Tribby, education and marketing director of L.A.’s celebrity sex shop, Pleasure Chest, told E!. “They are good for things like boring holiday parties. It’s a great thing for a couple in a playful spirit.”

Though, the underwear isn’t to be toyed with in a restaurant; it actually makes quite a bit of noise—with no help from you. Instead of trying to be discrete in your everyday book store or coffee shop. Pick something energizing, like an NBA basketball game. Or, Jacqueline Deidun, manager of Lover’s lane in Sterling Heights, Mich., suggests a nightclub.

“You can be on the dance floor and your man can be at the bar,” Deidun said.

Source & Image: E!

Sponsored by Tee Shirt Bra

The Chameleon Bra Available for Less

Frederick’s of Hollywood has started selling their new Chameleon bra, featuring three styles in one product.

The cups have removable pads, giving you the choice between a sheer cup look or pushup, and the pads can be worn black side out or colored side out, depending on your mood. The Chameleon bra comes in white, red, teal, blue or purple, all with black lace accents.

The teal, blue and purple colors are on sale for $19.99 each. Even without the sale, though, the deal is great: one for $30 or $24.50 each when you buy 2 or more.

The closest style to this Frederick‘s of Hollywood bra is the Mimi Holliday Belle Amour bra, retailing for $60. Though the Chameleon bra isn’t an unmistakable clone for some of the more expensive brands, it’s still the same style for less dollar.

Source & Image: TheLingeriePost.com
Sponsored by Seamless Bras

Organic Lingerie for the Global Conscience

Peau-Ethique has just launched their new lacy Charme collection, all organic.

Charme Organic has everything you’re looking for. Their online collection features boy-shorts, thongs, low rise, high rise, camisoles, underwire and wireless bras, pajamas, and more. Though their lingerie isn’t as sexy hot as something you might find in your average lingerie store, they still have enough lace and curve to make you feel desirable.

Charme Organic is made completely of organic cotton and organic lace. Peau-Ethique even designed each piece with a small satin bow.

Organic shirts are only beginning to skim the surface of fashion, who knew that lingerie would be next?

Source & Image: GlobalFashionReport.com

Sponsored by Seamless Girl Short

Model Refaeli Replaces Bundchen for Rampage

Rampage has picked a new face for their young, contemporary line.

Israeli model, Bar Refaeli, will replace the well-known Brazilian super model, Gisele Bundchen this season. Though Bundchen is a hard face to say goodbye to, Rafaeli clearly is able to hold her own next to Bundchen.

“The Rampage line is comfortable,” a sexy Rafaeli said. “The cuts are very feminine. It fits perfectly to the curves of a woman. I have curves and I feel really good in it!”

Watch the video to get a glimpse of the new, 23-year-old face of Rampage:

Source: The Hollywood Gossip
Sponsored by Seamless Bras

Saudi Women Take Over the Selling of Lingerie

Last month we reported on a story about history being made as 26 Saudi Arabian women began their first courses on how to sell lingerie, taking the duty from salesmen. Now, the class is over and the women are ready to put their training in action and the government is behind them 100%.

The 10 day class took place in Jeddah, off the shores of the Red Sea. The class is symbolic of a huge breakthrough for Saudi Arabia. Organized groups of women protested the streets after years of buying their lingerie from men.

Most of the stores in the region are managed solely by men, mostly immigrants from east Asia. The only place to buy from a woman is from a “women’s only” mall; of which there are very few.

“It was a wonderful experience,” one of the women in the class said. “But the thing which sent me into a state of shock was the bra sizes. Before the course we did not know how to measure.”

As of January 1, 2010, the sale of lingerie will be restricted to saleswomen. The memo, written by the government of the al-Sharga emirate, warned that storeowners who do not comply are at risk of high penalties.

Source: YNetNews.com

Sponosored by T-Shirt Bra

Anti- Cellutlite Underwear

This May in the U.K Scala launched the world's first anti-cellulite underpants. The Scala Bio-Fir Anti-Cellulite underpants use a special technology using warming crystals that improve circulation, encourages fat cells to liquidate, and then excretes the liquid fat from the body using the liver.

Amazing right? Well the results from the Daily Mail claim that four of the five women who tried the underwear lost inches and reduced cellulite if they ate healthily. Getting rid of cellulite is a big business; although not one cure has been found to reduce or even get rid of cellulite permanently, women around the world spend millions of dollars for some sort of solution.

When these anti-cellulite pants hit the market, they sold out in stores in one day and then sold out online... then ebay caught on and started selling them online for 60 pounds, even though the retail price is 25 pounds.

However, media around the world, including New York Fashion, have a few doubts about the "anti-cellulite" claims. According the them:

"Someone should hack that list [email waiting list] and send them a memo informing them that wearing giant girdle panty-shorts won't make them thinner or less dimply, and that the only crystals with any sort of potential to magically melt away fat of any kind are probably made with methamphetamine."

Source: New York Fashion

Sponsored by Nude Bras

Lingerie Escapes Bedrooms, Seen Uncovered on City Streets

Lingerie as outerwear was once just a crazy 1980’s trend. Lately, though, various pieces of underwear are being worn as outerwear at an exponential rate.

No doubt, the 80’s trend has uncovered itself because of wide attention to tights and stockings as feature pieces of design this past year. With the help of various magazines and celebrities (like Sienna Miller below), outerwear is a feature littering 2009 and 2010 fashion trends.

Exposed stay-ups and suspenders are the most popular, even though they are the most risqué and the most difficult to show off.

Natasha Poly and Ania Rubik of Vogue Paris exemplify the product in their June/July 2009 issue. Poly poses in the street, highlighting the new trend.

Source: Fshionising.com

Sponsored by MySkins

Lingerie Finds Way to Beer Cans

Ramm ND, a Russian designer mixed with brilliance, designs beer cans into a pleasing work of art. Many of his designs give the illusion of a naked woman’s body, but his newest design is the best one yet. His newest design, and possibly the most popular, is the Pantyhose Can design.

To the naked eye, the can alone can be deceiving. The image on each can is people walking toward city buildings. Though, when you place one of these Pantyhose Cans next to another of the same design, a garter belt, a pair of panties, and legs wearing patterned fishnet stockings are visible.

The only problem? You always need to have two cans!


Source: Lingerie Post

Sponsored by T-Shirt Bra

Bra Ball Creator Dies

The young at heart creator of the "Big Giant Bra Ball" has died. I'm sure you've seen a bra ball at some point in your life. Maybe at a museum or at a VDay conference, the balls are just like rubber band bras but bigger and made of bras and underwear.

Ironically, Mr. Nicolino was getting ready to start a new business where he would be creating customized caskets for cremated remains when he passed away on July 7th of cancer, he was 69.

A look back at his life would make anyone smile, it's a reminder that everyone has a special way of living everyday and that's what makes each of us different. Here's a brief overview of his interesting and somewhat unusual life:

• He was born on Dec 21, 1939 in Colorado
• After high school he went to the Navy's submarine division
• He graduated from Berkely with a degree in architecture and worked on boat construction and remodeling
• In the 1990s he through he could strung bras across the Grand Canyon, 14,000 bras later the government crushed his dreams due to safety issues
• In 1994 he created a mile of sand breast along Stinson Beach, all size 34Cs
• He met Emily Duffy and they decided to create a bra ball. The relationship ended badly with both of them claiming to own the idea. The pair parted with lawsuits following closely after

The last chapter of his life ended with him being taken to the grave in the hearse and casket he was creating. We will remember his wonderful take on life.

Source: SFGate
Sponsored by Plunge Bra

Marilyn Monroe’s Bra For Sale

Marilyn Monroe's bra and stockings from the late 1950's are going on sale this weekend and are expected to generate thousands of dollars.

The bra is quite interesting, it reminds us that women of yesterday and today all had the same bra woes. The bra is a double-cup structure with two sets of straps that work to increase cleavage and give that hourglass bombshell look. Exactly what Marilyn was known for, not that she needed, genes worked very well in her favor.

The bra is expected to reach at least 2,000 pounds while the bombshell's Christian Dior stockings in a size 9M expects to react about 1,000 pounds.

Source: The Independent
Sponsored by Nude Bras

This Bikini That Comes With a Boob Job

It's been seen in all the magazines this month, Marie Claire and more as well as online news sources. The sale of "boob-job bikinis” are reaching new heights, especially in Britain where women are looking to change their shape to a shapelier figure.

The new gel swimwear for women has been nicknamed the "boob-job bikini" because they include a gel pad that allows the breast to be lifted. According to Debenhams, who sell the lines in their stores, the pushup phenomenon is coveted by women across the world. Amanda Wain, Senior Swimwear Buyer, states:

"We heard that some customers have jokingly called it the "boob-job bikini" and it did occur to us that as many people are faced with a squeeze on their income maybe they are turning to this kind of beach-wear as an alternative to costly breast enlargement surgery."

Source: Telegraph UK
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Lane Bryant Introduces Sexier Lingerie

Plus size women, get ready for a little spice in your live. Lane Bryant is finally launching a sexier lingerie line through their lingerie department, Cacique's.

The line, called Indulgence, shows off colors like scarlet berry and include lace and indulgent designs. Each of the designs will be feature in Lane Bryant’s Double Platinum Stores.

The reason we love these new bras is that they offer styles that plus sized women would probably have had a hard time finding normally. For example, a plunge bra:

The Caique bra is a plunge bra that allows you to wear low cut shirts. However, it still comes up a little, the plunge isn't too deep, so the breast gets lots of support.

Source: The Examiner

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Bra and Undies Takeover A Garden Near You

The Royal Horticultural Society has really taken gardening to an intimate level…intimate apparel that is. RHS has built a bra patch in Hampton Court Palace Flower Show to encourage others to realize that gardening has a couple of secrets up its sleeves.

The display showed about 200 undergarments filled with strawberries, herbs and flowers. According to RHS spokes woman Gerogie Webb, "Older members were generally a bit bemused at first, but I think people then realised that this was really a bit of fun. There was a lot of giggling around the garden though, from both old and young, so we think it went down well."

The idea began with a conversation, as most great ideas. ""We were talking about how strawberries can be grown in hanging baskets, and we wondered what else could be used. Someone pointed out that a bra was the right shape", says Webb.


Source: London Evening Standard
Sponsored by Comfortable Bras

Behind The Scenes: Beckhams Emporior Armani Underwear Ad

Victoria Beckham and husband David Beckham recently shot the new ads for Emporior Armani. However, don't think they were as racy as the previous underwear ads by David Beckham.

This time, with his wife joining him, the ads were a little more conservative. However, there was still lots of skin... and some skin on skin, making for an amazing ad and awesome backstage footage. Here's the video:

Lingerie Equals Viewers! Ask Mary-Louis Parker

Talk about steamy. Mary-Louis Parker is promoting the new season of Weeds by posing in lingerie in the kitchen for Esquire's August issue. The photo shoot is sexy and hilarious. She is baking pies, writing thank you notes to men, and.. .you won't believe this one. She's reading Alice in Wonderland in lingerie! You have to see it to believe it:



Source: PopSugar (Check out all the steamy photos at Pop Sugar)
Sponsored by Nude Bras

Graduate Starts Lingerie Line Despite Economy

Graduates throughout the world are afraid of the economy, they are afraid of the lack of jobs available and they are afraid of not being able to achieve instant financial security. However, one graduate, Emma Amies, has thrown caution to the win and opened her own business.

Emma is setting up a new lingerie brand using amazing fabrics and styles from the 1950's. The brand is called Cupcake Lingerie. The graduate has an interesting background,, not only did she to work as a Town Planner, but she also designed wind farms for a green electricity company.

Well rounded and educated at De Montfort University in Contour Fashion, her lingerie line is already achieving global attention for its style, 1950's inspiration and environmentally friendly.



Source: Cupcake Lingerie
Sponsored by Convertible Bra

Galliano Brings Lingerie to Paris Couture

John Galliano created quite a buzz when dramatically released lingerie with his haute couture collection for Christian Dior entitled 'Cabine Fever' with scenes from the 50's in the background.

He effectively bought the visible panty and bra line to a fashionable status using see through fabric revealing nude colored lingerie for a raw interpretation of the haute couture show.

If you looked at the show with an artistic eye, you would have appreciated the boldness. However, from a fashion industry point of view, the look probably won't catch on. It was tried before in the 1960's and the early 1980's with no success by Yves St Laurent and Vivienne Westwood.

Source: Hello Magazine

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The Lingerie Football League Is Back

We're not exactly sure how we feel about this one, but the Lingerie Football League (LFL) is starting back up with training camps throughout July in the major arenas and stadiums around the Nation.

LFL training camp pulls the world's most athletic and beautiful women models in one place as they as they compete and train for a spot on the 2009 and 2010 LFL team rosters. Those that make it on the roster will be a part of a 20 week reality sports process which includes 7 on 7 tackle football on Friday nights around the world.

No matter how you feel about the LFL, it’s no surprise that the league has picked up a phenomenal number of fans and support including high definition TV sponsors and some of the most appealing tailgate activities in the world such as Beer Gardens and football challenges.
Whether you watch the games on LFLUS.com or on a local high def station, the schedule is pretty extensive:

WESTERN CONFERENCE

• SAN DIEGO SEDUCTION: SAN DIEGO SPORTS ARENA (SAN DIEGO, CA) JULY 13, 10AM-2PM
• LOS ANGELES TEMPTATION LOS ANGELES SPORTS ARENA (LOS ANGELES, CA) JULY 14, 10AM-2PM
• SEATTLE MIST SHOWARE CENTER (KENT, WA) JULY 15, 10AM-2PM
• DENVER DREAM DICK’S SPORTING GOODS PARK (COMMERCE CITY, CO) JULY 16, 10AM-2PM
• DALLAS DESIRE QUIKTRIP PARK (GRAND PRAIRIE, TX) JULY 17, 10AM-2PM

EASTERN CONFERENCE

• TAMPA BREEZE ST. PETE TIMES FORUM (TAMPA, FL) JULY 27, 10AM-2PM
• MIAMI CALIENTE BANKATLANTIC CENTER (FORT LAUDERDALE, FL) JULY 28, 10AM-2PM
• PHILADELPHIA PASSION SOVEREIGN BANK ARENA (TRENTON, NJ) JULY 29, 10AM-2PM
• NEW YORK MAJESTY NASSAU VETERANS MEMORIAL COLISEUM (LONG ISLAND, NY) JULY 30, 10AM-2PM
• CHICAGO BLISS SEARS CENTRE ARENA (HOFFMAN ESTATES, IL) JULY 31, 10AM-2PM

Source: LFL

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A Sports Bra Is Reunited With It's Owner

Brandi Chastain and her famous sports bra are no stranger to the press. She wore it when she won the 1999 World Cup. The game was close and she helped the United States win using a penalty kick. No one can forget that game nor her black sports bra she had on when she celebrated by shedding her shirt in happiness.

Unfortunately, every story has its ups and downs. That sports bra became famous and Brandi Chastain lent it to the Sports Museum of America so that sports lovers around the world could view it on display. But no one expected the New York museum to file bankruptcy this year and no one expected the feds to seize hundreds of items including loaned memorabilia.

But Chastain, being the trooper she is, fought the courts and got her bra back, right in time for the 10th year anniversary of the 1999 World Cup. The famous sports bra will be on display during the FC Gold Pride and St. Louis Athletica Game.

Most believe that the moment when Brandi got on her knees and shed her shirt to reveal that white sports bra, she created the most important moment in women's team sports history.

Source: USA Today
Sponsored by Convertible Bra

A Purple Bra Raises Breast Cancer Awareness

The Breast Cancer Foundation of Western Australia (BCFWA) decided to step outside the norm and abandon the traditional pink color usually associated with the cause to adopt a color they believe supports the cause and allows their organization to stand out…. Purple.

As a result, the innovative foundation founded Purple Bra Day and one fashionable boutique owner, Annamarie of Glam 'N' Gliztz, decided the "purple" cause was worth fighting for. Annamarie walked her local shopping center in her purple bra to receive donations, but that wasn't enough. She also held a Champagne Breakfast and took donations from customers in her shop.

We commend Annamarie who believes every little bit counts and raised over $1,000 by reaching out in her local community. According to her:

"A lot of fundraising in Australia is unfairly distributed amongst the states and when she heard with BCFWA that what’s raised in WA stays in WA she wanted to be a part of something truly worthwhile. We all take life for granted and think it’ll never happen to me. Sadly it just might."

Source: Pilbara Echo
Sponsored by: Nude Colored Bras

Bra and Panty Thieves Strike Victoria Secret

The title alone makes you shake your head. Kind of makes you wonder if there is a black market somewhere for bras and panties that we don’t know about?

Victoria Secret has been falling victim to some bra and panty thieves who taken them for a wild ride and a significant loss in bra and panties over the past 9 months in Northeast Ohio. A number of stores were hit including three stores at the Parmatown Mall and one over the weekend at Summit Mall which resulted in 8,500 dollars in merchandise.

And these panty bandits are stealing one or two underwear here or there. The latest incident at Summit Mall was a tag team effort. The couple walked around the store and knocked over a sales rack before leaving. Employees were left stupefied as they realized 90 bras and... you won't believe this... 800 panties had been stolen from the store!

We are still confused as to how someone got away with 800 panties. The police believe the couple is reselling the merchandise online.

Source and Video: Cleveland's Fox8
Sponsored by: Nude Bras

Visible Panty Line Used For Protest

The Green Squeeze protest group made a very visible statement to protest the building of a road that would link Stanton Ironworks site in Ilkeston to the A52.

However, the road is planned over the last piece of open land in the area and protesters built a line of boxers in order to let developers know what they thought of the idea. The leader of the Green Squeeze, Paul Harvy, reminded reporters that the land was considered a local national park and that they would continue to protest until the local authorities come to their senses.

The visible panty line shows where the road will be constructed and how the road will be affected. Definitely an amazing demonstration!

Source: BBC

Sponsored by Seamless Bras

HCM City Bans Mannequins Wearing Lingerie

In Vietnam, the government of HCM City have decided that all stores displaying lingerie wearing mannequins would be banned. The ban started on June 15 and if caught, authorities would be issuing warnings and citations.

However, news of the ban seems to have traveled slowly because many stores still have the mannequins in the windows, the shop owners deny hearing the government issued demands, and the customers seem oblivious to the underwear. In it's wake, the issue has spun a heated debate that has been a major argument, not only in Vietnam, but across the world.

The question? Why is it okay to display swimsuits and scantily made outfits on mannequins and advertisined, but it isn't okay to advertise lingerie. Many retailers who make modest underwear have complained about the stipulations that magazines, websites and other venues have placed on displaying their product. Many believe they are given the short end of the stick because they can't accurately sale their product without showing the lingerie on a body.

According to a staff at Mitsuba company in HCM City: "....the ban doesn’t mention bikinis. This product is the same with underwear. Why isn’t it banned?”

Definitely a question that needs to be addressed worldwide.

Source: VietNamNet

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